A limited Edition
Publication 2007

This book is also available in French, entitled : "ENJEUX & METIERS DE LA PARFUMERIE"

A WRITERS’ COLLECTIVE under the direction of
François Berthoud, Freddy Ghozland & Sophie d’Auber

Introduction by Gérard Delcour, President of “Le Comité Français du Parfum“
Foreword by Michael Edwards (Fragrances of the World)

80 signatures
256 pages
some 100 illustrations

A major contribution for a better understanding of the Fragrance industry today – and the future.

Underlining the significant changes in recent years:
- globalization,
- reduction of the number of key players,
- changing distribution,
- too many launches,
- legal constraints, technical changes...

--> 30 key players give a global overview of the main world markets, and the stakes to come.

--> Some 50 interviews conducted with professionals of interest for those working in this profession (Training, Marketing, Sales, Communication, Legislation, etc...) or wanting to go into it.

Presentation                                    Download the English Presentation

The Perfume Planet: a global analysis
We are in a golden age of perfumery. Never before have so many women been so interested in perfume. Never before have they tried so many different fragrances. Yet, what must product managers do to determine which fragrances will be successful in the market?... Michael Edwards (Fragrances of the World)
A success model which has run out of breath? The point of view of the market players... Reasons to be optimistic: beginnings of a new approach...? Barbara Le Portz
Perfumes of brands or...brands of perfumes? A U-turn in perfume marketing..., Georges Léwi
The World Perfumery Congress: a major event in perfumery, J.P. Subrenat
Introduction to the perfume market: Every month, NPD BeautyTrends studies the performance of the Beauty Prestige (Perfumes, Skin Care, Make-up categories) in selective sales points in the United States, France and Italy...
Total Beauty Prestige -U.S. Slow Growth because of a decline in perfumes... Martine Ringwald
The label “made in France”: a successful globalization. “A Great Vintage”, “A decisive contribution to the French economy”... Nathalie Charon
Great myths of perfume: “The Gods perspire” for the Egyptians or the Pharaonic era, the aromatic compositions also ensure, thanks to the science of the embalmers... Annick Le Guérer

The Perfume Planet: major markets
The USA: Freeze frame on the market. An overview of the present situation in New York during the Fragrance Week (October 16-21 2006), by Michèle Meyer together with key actors from the Fragrance Foundation, IFF, Quest, Coty America, Bond N°9, Barneys NY, WWD BeautyBiz...
Middle-East: Opportunities. The size of the market is considerable, taking into account the population; it is estimated between 6 and 7% of the world market… Benoît Rouquayrol de B.
France: the economic pole of perfumery development: the Cosmetic Valley. Jean-Luc Ansel
What future for Grasse? Han-Paul Bodifée
The UK Premium Fine Fragrance Market: a Time for Change? John Ayres & Sumit Bhasin
Latin America: emergences. Unrelentingly, the phenomenon of universalisation follows its course... Luiz Seabra
China: the Asian Eldorado. Trying to explain the Chinese cosmetic and perfume market in a few pages is a challenge, as the complexity is on the scale of the country itself. 1.3 billion potential Chinese consumers,... Pascale Elmalan
Japan: Empire of cosmetics. New openings... Pascale Elmalan
An olfactive voyage in South India, Patty Canac
Russia: a market with an exceptional growth: The Russian market enjoys one of the most important growth rates among the economies described as emergent. This comes primarily from... Patrice Le Lann

Stakes for tomorrow
Research & Creation
The Nature & Chemistry of Synthesis, Francis Thibaudeau
The Creation of Brand Names in the field of Perfumery, Marcel Botton
Youth-like Perfume, J.P. Forestier
Creative Processes in Perfumery, Christophe Laudamiel
Perfume & olfactory research, André Holley
Legal Constraints
The role & action of IFRA-RIFM, Jean-Pierre Houri
Legal Constraints for the distribution of perfumes, J.J. Le Pen
European & global Regulations, Véronique Epstein
The Perfume: a Work of Art? Property & Copy, Jean-Jacques Le Pen
REACH, Preparation of the Perfumery Industry, Robert Fellous
Marketing & Development
Perfumes under strong supervision, Perfumes & Ecology, Nathalie Charon
The sense of smell and its language, Barbara Le Portz
The Electronic Nose, Marion Bonnefille
Creative Stakes within the « Perfumery Profession », Karine Lebret

Professions in Perfumery
International Marketing, Sales & Export, Agents & Distributors, Duty-Free, Consulting, Communication, Purchase, Trade shows, Photography, Artistic Management, Design, Graphic creation, Packaging, Store architecture, Perfume Creation, Evaluation, Production & Quality Control, Training, …

Brands
Chanel, Guerlain, Thierry Mugler, Lalique, Serge Lutens, Ulric de Varens, Editions de Parfums Frédéric Malle, Clarins, Coty Prestige, Jovoy, Parfum d’Image, L'Oréal produits de luxe, Comptoir Sud Pacifique, Nicolaï, ...
Fragrance Companies
Robertet, Takasago, Charabot, I.F.F. (International Flavours & Fragrances), Firmenich, Givaudan - Quest Int’l, Symrise, Biolandes, ...
Partners
The NPD Group, Catherine Disdet Conseil, FindinG, SFP, PRODAROM, CFP, Fragrance Foundation, …
Distribution
Le Printemps, Nocibé, Douglas, Sprecher, Berrier & Partners, Barneys, ...
Creation
Aesthète Design, Pierre Dinand, Dragon Rouge, ABN Concept, ...
Communication & Events
CosmetiqueMag, abc-luxe website, osMoz website, Les Places d’Or, Luxe Pack, ...
Training
ASFO - Grasse Institute of Perfumery, Isipca, EDC/ISML, University of Le Havre…